About Us

About FOOOOK

FOOOOK started with a simple question: what if stuff didn't have to be so serious?

We make soft, strange, slightly unhinged things — plush creatures with too much eye contact, totes that carry your emotional baggage (and groceries), and whatever else we feel like making.

The Fuzzterrors are our first collection. Four fluffy weirdos who don't do anything except exist — and somehow, that's enough.

We believe comfort doesn't need a purpose. Joy doesn't need an explanation. And everyone deserves something soft to hold when the world gets loud.

That's it. That's the brand.

Email service@fooook.com